Access & Belonging
Access & Belonging
The Arc of DFW is a nonprofit dedicated to empowering individuals with intellectual and developmental disabilities (I/DD) and their families through advocacy, education, and community support, helping them live life on their own terms.
The Arc of DFW is a nonprofit dedicated to empowering individuals with intellectual and developmental disabilities (I/DD) and their families through advocacy, education, and community support, helping them live life on their own terms.
Client
The Arc of DFW
Client
The Arc of DFW
Project Type:
Web Redesign
Project Type:
Web Redesign
RELEASE
2024
RELEASE
2024
Credit
https://www.thearcofdfw.org/
Credit
https://www.thearcofdfw.org/
The Impact
The Impact
We strengthened The Arc’s digital presence for I/DD families by redesigning the website with accessible, easy-to-navigate layouts, responsive design, and digestible content.
These improvements enhanced usability and significantly boosted visibility through better search engine optimization. As a result, families were able to find important resources more easily and engage more meaningfully with The Arc’s advocacy work.
The updated design aligned with The Arc’s mission, helping restore trust in the organization and better supporting its goal of raising awareness and promoting inclusivity for people with intellectual and developmental disabilities.
After the launch:
3× increase in monthly visitors within the first month
216% growth in organic search traffic
4.6% click-through rate
16% increase in new sign-ups and donor registrations via the site
We strengthened The Arc’s digital presence for I/DD families by redesigning the website with accessible, easy-to-navigate layouts, responsive design, and digestible content.
These improvements enhanced usability and significantly boosted visibility through better search engine optimization. As a result, families were able to find important resources more easily and engage more meaningfully with The Arc’s advocacy work.
The updated design aligned with The Arc’s mission, helping restore trust in the organization and better supporting its goal of raising awareness and promoting inclusivity for people with intellectual and developmental disabilities.
After the launch:
3× increase in monthly visitors within the first month
216% growth in organic search traffic
4.6% click-through rate
16% increase in new sign-ups and donor registrations via the site
